We can make recruitment materials for your program!

Sample Program Website

Sample Poster

Sample Social Media Post

Sample Slide Deck

Student Recruitment Materials Request Form

Why Students Pick Faculty-Led Study Abroad Programs

  1. They like the faculty leader. Your effort is key to recruitment.

  2. They get a scholarship. Look for funds from your department or college.

  3. They get course credit.

  4. Their friends are participating. Use word of mouth advertising.

  5. They like the destination or the course.

What are the Best Recruitment Strategies for Faculty-led Programs

  1. In-class, in-person presentations. Present in your and your colleagues’ classes to share your passion for the subject and the destination.

  2. Personal outreach to each student who starts an application or expresses interest.

  3. Personal outreach to clubs, campus centers, and departments.

Work with the International Education Office to Recruit

  1. Put in the effort. Faculty leaders do most of the recruitment. Don’t rely on IE.  

  2. Meet with IE staff as early as possible about timelines and available resources.

  3. Optimize the program information and registration page with photos and highlights.

  4. Advertise via listservs and newsletters.

  5. Host information sessions with the IE office.

  6. Review other programs and consider how your program is different.

Timeline for Student Recruitment

6-9 months prior to program

  • Create registration webpage

  • Develop recruitment materials

  • Meet with International Education

  • Look for scholarship funds

  • Schedule information sessions

  • Reach out to relevant campus centers

  • Plan for study abroad fair

3-6 months prior to program

  • Personally invite all of your current and former students

  • Present in as many of your colleagues’ classes as possible

  • Print and post posters in key locations.

  • Share digital poster via listservs or directly with relevant departments. Ask them to forward to faculty and students.

  • Share social media content with your department, the IE office, and and relevant university social media accounts

  • Connect with interested students. Your personal attention to them will make a big difference.   

  • Ask interested students to share with their friends and hand out fliers

  • Host information sessions and get student contact information

  • Ask past participants to spread the word



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